Its approach grew out of research she did while getting her MBA at Harvard — she studied how people make connections over social networks, specifically in the dating realm, and she found some interesting patterns.
The most obvious was the number of users, and particularly engaged users, on dating services: The vast majority are men.
Kang says the goal of Coffee Meets Bagel is far different from offerings like Tinde because they are catering to different connections — Tindr is aimed at a fun, immediate interaction while Coffee Meets Bagel wants to be the go-to resource for creating long-term relationships.
Arum and Dawoon are now co-CEOs of the company, which employs 35 and has raised million to date.
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that they had a lofty goal in mind when they decided to offer the option: they want to end ghosting.
The founders thought, “If we can attract and retain women, we can essentially enhance the experience for both genders,” Kang said.
To accomplish that goal, they created a new kind of platform that tailors the dating experience depending on a user’s gender and sexual orientation.